The FMCG (Fast Moving Consumer Goods) industry is constantly evolving, and packaging design plays a crucial role in attracting consumers and standing out on the shelves. With the new year approaching, it’s important to stay ahead of the curve and keep an eye on emerging trends in FMCG packaging design for 2021.
Sustainable Packaging Solutions
One of the biggest trends in FMCG packaging design for 2021 is a continued focus on sustainability. Consumers are becoming more conscious of the environmental impact of packaging waste, and brands are responding by incorporating eco-friendly materials like biodegradable plastics, recyclable packaging, and compostable materials into their designs. Look out for more minimalist packaging concepts and innovative solutions that reduce waste and carbon footprint.
Interactive Packaging Experiences
In 2021, we can expect to see more brands incorporating interactive elements into their packaging designs to engage consumers in a memorable way. From QR codes and augmented reality to gamified packaging experiences, brands are finding creative ways to make their products stand out and create a unique connection with consumers. Look out for packaging that tells a story, provides valuable information, or offers a fun and interactive experience.
Personalized Packaging
With the rise of e-commerce and online shopping, brands are looking for ways to create a more personalized shopping experience for consumers. In 2021, we can expect to see more brands offering customizable packaging options, allowing consumers to add their own personal touch to their purchases. From custom labels and packaging designs to personalized messages and images, brands are finding new ways to connect with their customers on a personal level.
Bold Colors and Graphics
In the world of FMCG packaging design, bold colors and eye-catching graphics are key to attracting consumers’ attention. In 2021, we can expect to see more brands embracing vibrant color schemes, playful illustrations, and striking patterns to make their products stand out on the shelves. Look out for packaging designs that are visually engaging, memorable, and on-trend with current design aesthetics.
Innovative Shapes and Structures
Another trend to watch in FMCG packaging design for 2021 is the use of innovative shapes and structures to create a unique and memorable packaging experience. Brands are experimenting with unconventional packaging designs, such as geometric shapes, origami-inspired structures, and asymmetrical forms, to create a visually striking and functional package that stands out in a crowded market. Keep an eye out for packaging that breaks the mold and pushes the boundaries of traditional design.
As we look ahead to 2021, it’s clear that the future of FMCG packaging design is bright and full of exciting possibilities. From sustainable packaging solutions to interactive experiences, personalized options, bold colors and graphics, and innovative shapes and structures, there are plenty of trends to watch in the new year. By staying on top of these emerging trends and embracing creative and innovative approaches to packaging design, brands can set themselves apart and succeed in a competitive market.